Mobile Apps
In 2009, JyoThi Labs India, Launched Fabric Spa. India’s premium Laundry service
Scaling Laundry Services Through Mobile Fabric Spa
Jyothi Labs, founded in 1983, is a major Indian FMCG company behind household brands like Ujala, Exo, Margo, and Fa. Fabric Spa, their premium laundry-care brand, launched mobile app for laundry and dry cleaning. Currently, India’s largest dry cleaning & laundry service app.
I was the account manager and designer for this project while working with the marketing agency responsible for building the app in Bangalore, India.
I worked on the conception of this app in 2016 and the app was launched in 2017.
I led the conception of the Fabricspa mobile app in 2016, collaborating across teams to define core features based on user needs, market research, and operational workflows. My focus included product design, market positioning, and lead-generation strategy - using push notifications, demo onboarding, and targeted ad copies to boost credibility.
The app achieved a 30% reduction in lead-acquisition time and a 25% decrease in funnel drop-offs compared to the previous web experience. The foundation I built guided future versions of the app long after my tenure.
5
Major cities launched, Delhi, Mumbai, Bengaluru, Hyderabad, Chennai. With 100+ outlets.
60%
Boomerang, users returned to the app weekly for new offers or updates.
20K+
App installed, In the first 3 months after app published in native platforms.
200+
Vendors/retailers, Onboarded through the platform (lead generation web vs native app)
40%
Increase, in lead conversions via the app within the first quarter.
90%
User satisfaction, rating based on in-app feedback or NPS survey.
