Design Charette
In 2015, at George Brown College made a creative business pitch of Immersive Fashion Show & e-Commerce to FAT (Fashion Art Toronto)
Runway, Reimagined
Immerse audiences attending a fashion show at the FAT (Fashion Art Toronto) show with instant AR-driven commerce, using QR codes to bridge the fashion show with an engaging e-Commerce platform. As a cherry on top, I envisioned adding an olfactory experience for full sensory impact, while innovating the design vision using feasible experience of immersive art installation and QR code redirect to e-commerce.
Instead of sticking solely to the project framework (a pitch at Corus Entertainment), I reached out directly to FAT’s Executive Director. This entrepreneurial leap wasn’t about checking boxes—it was about taking real-world action and “keeping the end goal in focus,” embodying the true spirit of UX: user-first thinking.
Use Augmented Reality concept as a hook to allow audiences redirect to an e-commerce platform that listed all products and more from the designers participating in fashion week.
e-Commerce: Redirect users to a web service that is unique to the event and allow them to either buy on the spot or cart for later purchase.
Innovation: New and independent designers don’t land into mainstream retail brand to sell their clothes and apparel designs. This brings opportunity for all- designers, event managers and collaborators to be able to generate revenue.
