Hello, I’m Raj

Explorer - I travel often as it fuels my sense of discovery, where I seek adventure through the local history, culture, cuisine, and the way people connect with their natural surroundings.

Observer - I love art galleries and museums. I’ll happily visit the same museum multiple times a year. I make sure to visit one museum every country I travel.

Being - Through activities, sports and movements I connect and apply myself, push my limits while having fun!

Young man with dark hair smiling, dressed in a gray zip-up sweater and navy jacket, standing against a black background.

Rooted in Experience, Inspired by Movement.

Reflection of a historical monument in the glass windows of a modern building.
The top part shows a close-up of a table with salt and pepper shakers, a glass, and a napkin holder in a dimly lit setting. The bottom part shows people working out with dumbbells in a gym with large windows revealing city buildings outside.
An old black cannon in a stone-walled tunnel or room, with a small window letting in natural light.
A person viewing abstract artwork in a gallery with white walls, a split canvas painting of a circular object, hanging pictures, and an air conditioning unit on the wall.
Black and white photo of a plant with small flowers on a thin, twisted stem, against a blurred background.

I start with no fixed goal, just an open mind. It is not about what I want as a designer but about what the user feels and what the business needs. This mindset separates subjective art from objective design and helps uncover the right problem to solve. At a personal level, this approach teaches me to stay humble and always seek to understand before being understood.

Observe

Solution

This is the fun part, applying the framework with the team. It involves bringing together designers, stakeholders, and cross-functional partners to ideate collectively. We align on the problem and co-create solutions that deliver true value to users while staying scalable for the business. This is where collaboration becomes real and strategy turns into meaningful action.

My Design Process

Strategic Disruption

One of my favorite takeaways from the book Design Sprint is inviting disruptors early, whether they are skeptics, competitors, or external forces. Their presence surfaces risks and blind spots, giving design its real purpose. Whether it is a stakeholder not fully bought in or shifts revealed through PESTEL analysis, identifying these early prevents loss of value and ensures we deliver what truly matters.

Perfect

We often hear that perfect should not be the enemy of done, but that mindset can sometimes excuse half-baked MVPs that never evolve. I admit I am a perfectionist, but I know what needs refining and what is ready to launch. I build metrics along with designs, set up funnels and dashboards from the start, and stay flexible as I iterate and adapt based on performance and user testing.

Framework

The right design framework must align with the business model and the nature of the product or service. I start by selecting or customizing a framework such as Hook UX, Lean UX, Behavioral Models, or Design Thinking, and assess where we are and where we want to go. This defines success metrics, maturity, and investment clarity.

Innovate

Once a solution is refined, real innovation begins. We return to the start with a bolder vision—shifting from problem-solving to value creation, turning insights into business growth and helping users move from need to aspiration.