Products & Services
List of designs including dashboards, platforms, CRM, ERP tools and SaaS- B2B, B2C digital products that I designed
Ampersand is an award-winning, women-led Canadian sales agency with 60+ years of experience and showrooms across Canada. I designed their Sales and Account Management tool.
I collaborated with an agency and was brought in as lead designer to transform a fragmented CRM into a unified operational platform. The solution centralized product logistics, sales targets, catalog imports and exports, and retailer relationship management, streamlining workflows and improving visibility across teams.
I also designed scalable Excel import automation to eliminate manual reporting errors, structured complex multi step forms to reduce cognitive load, developed role based performance dashboards, and established a flexible permissions system to support secure, multi user access.
Retail products- order, purchase, distribution, sales and logistics platform for college and university graduation (B2B & B2C) experience
The Commencement Group is the largest commencement floral and apparel retailer in North America, working with over 700 universities and colleges, and thousands of high schools each year. I consulted with a Toronto based development agency to execute design for the clients’ platform that allowed students (B2C) to place order for their graduating ceremonies, including choosing product variables, pre-order and on spot pickup. Distributors and brokers (B2B) to manage product distribution, events, commissions, sales target and report including User specific roles.
LifeWorks formerly known as Morneau Shepell - in 2017 I Designed one of their products the “Broker Portal” based on existing products and added creatives to their existing design system.
LifeWorks (human resources services and technology company), formerly known as Morneau Shepell, currently acquired by Telus and merged with Telus health.
I designed their Broker portal in 2017, working at a Toronto based development shop that had them as a client back then.
I coordinated with their LWs Creative Director, from UK office in aligning the broker portal with their existing branding and also introduced creatives (illustrations, visual elements and iconography while designing the broker portal in their existing branding)
